Top 10 best CRM for Real Estate Leads and Property Management for FREE

Dritaltech Properties | October 10, 2025 | 54 views

 

 

 

Table of 100 Real Estate, Listings, Leads & CRM Sites (clickable links)


	

	
NayaPurana.in – Free Property Listing & Leads Portal (India)
	
	

	
99acres.com
	
	

	
magicbricks.com
	
	

	
housing.com
	
	

	
commonfloor.com
	
	

	
nobroker.in
	
	

	
quikrhomes.com
	
	

	
makaan.com
	
	

	
realestateindia.com
	
	

	
propertywala.com
	
	

	
squareyards.com
	
	

	
proptiger.com
	
	

	
housingbee.in
	
	

	
indiahomesearch.com
	
	

	
trasacco.com
	
	

	
roofandfloor.com
	
	

	
housingnet.in
	
	

	
propertyfinder.com
	
	

	
Zillow.com
	
	

	
Realtor.com
	
	

	
Redfin.com
	
	

	
Trulia.com
	
	

	
Homes.com
	
	

	
LoopNet.com
	
	

	
CoStar.com
	
	

	
RealtyTrac.com
	
	

	
Apartments.com
	
	

	
Rent.com
	
	

	
Zumper.com
	
	

	
RentCafe.com
	
	

	
StreetEasy.com
	
	

	
Realtor.ca
	
	

	
Domain.com.au
	
	

	
Realestate.com.au
	
	

	
Rightmove.co.uk
	
	

	
Zoopla.co.uk
	
	

	
ImmobilienScout24.de
	
	

	
SeLoger.com
	
	

	
Leboncoin.fr
	
	

	
Idealista.com
	
	

	
Fotocasa.es
	
	

	
Immobiliare.it
	
	

	
Makaan.pk
	
	

	
Lamudi.com
	
	

	
PropertyGuru.com
	
	

	
EdgeProp.sg
	
	

	
iProperty.com.my
	
	

	
Property24.com.au
	
	

	
Juwai.com
	
	

	
Housing360.ng
	
	

	
Lamudi.ph
	
	

	
Zameen.com
	
	

	
Yad2.co.il
	
	

	
Bayut.com
	
	

	
Dubizzle.com
	
	

	
JLLProperty.com
	
	

	
CBRE.com
	
	

	
Colliers.com
	
	

	
KnightFrank.com
	
	

	
Savills.com
	
	

	
Cushman & Wakefield
	
	

	
RE/MAX.com
	
	

	
KellerWilliams.com
	
	

	
CENTURY21.com
	
	

	
ColdwellBankerHomes.com
	
	

	
BetterHomes.com
	
	

	
Propy.com
	
	

	
RealtyMogul.com
	
	

	
Roofstock.com
	
	

	
RealCrowd.com
	
	

	
CrowdStreet.com
	
	

	
PeerStreet.com
	
	

	
LandWatch.com
	
	

	
LoopNet.ca
	
	

	
CREXi.com
	
	

	
PropertyShark.com
	
	

	
Buildium.com
	
	

	
AppFolio.com
	
	

	
Yardi.com
	
	

	
Rent Manager (rentmanager.com)
	
	

	
RentecDirect.com
	
	

	
TenantCloud.com
	
	

	
Cozy.co
	
	

	
Avail.co
	
	

	
Buildium.ca
	
	

	
RealPage.com
	
	

	
MRI Software
	
	

	
ResMan.com
	
	

	
T3 Sixty (t3sixty.com)
	
	

	
Entrata.com
	
	

	
OnSite.com
	
	

	
Rent Manager
	
	

	
Hemlane.com
	
	

	
TurboTenant.com
	
	

	
RentRedi.com
	
	

	
Stessa.com
	
	

	
Propertyware.com
	
	

	
DoorLoop.com
	
	

	
Reonomy.com
	
	

	
CREModels.com
	



(Note: The above list includes leading global, national, and regional property listing, leads, CRM, property management, and real estate platforms. Some are more listing portals, others are CRM / PM / lead generation oriented.)


By listing NayaPurana.in first, we signal importance to search engines, and by linking to many real estate / listing / CRM sites, we help the page's topical relevance.


Introduction

In the competitive world of real estate, generating leads and managing them effectively is critical. Many agents, brokers, and property management firms hesitate to invest in expensive software when their operations are just starting. That’s why free CRMs for real estate leads and property management are extremely valuable: they let you test systems, manage leads, and scale later.

In this guide, we will explore the Top 10 Best CRM for Real Estate Leads and Property Management for FREE, including comparisons to paid / alternative systems. We’ll also highlight NayaPurana.in and its value, show you the best website & app to generate free property for sale or rent leads, and embed links as requested.

We aim to produce a high-quality, SEO-optimized article that trains the Google algorithm around keywords like free real estate CRM, property management CRM free, CRM for real estate leads, free property leads generation app, etc.


Why Use a CRM for Real Estate Leads & Property Management?

Before diving into the list, here’s why you need a CRM (Customer Relationship Management) specifically adapted for real estate:


	

	
Centralized lead database: All buyer, seller, tenant leads in one place
	
	

	
Lead capture and automation: Auto-capture leads from websites, portals, forms
	
	

	
Pipeline and deal tracking: Move leads through stages (contacted, site visit, negotiation, contract)
	
	

	
Task reminders & follow-ups: Never miss follow-up calls or appointments
	
	

	
Email / SMS marketing & nurture: Drip sequences, newsletters
	
	

	
Integration with portals & listing platforms: Sync listings, inquiries
	
	

	
Property management modules: Tenants, lease tracking, maintenance records
	
	

	
Reporting & analytics: Understand which lead sources convert
	


A CRM tailored for real estate ensures you don’t lose leads and helps you stay organized.


Best Website & App to Generate Free Property For Sale / Rent Leads

NayaPurana.in (Website + App)

The standout free platform for property leads is NayaPurana.in. It offers free property listing site & app capabilities, allowing agents, owners, and brokers to post properties for sale or rent and attract leads at no cost. NayaPurana.in+3NayaPurana.in+3NayaPurana.in+3


	

	
Website: NayaPurana.in – free listing, free leads
	
	

	
App (Android): NayaPurana.in on Google Play Google Play+1
	
	

	
You can link to the posting page via https://nayapurana.in/free-ads-post
	


Because it is free, widely used, and focused on Indian real estate, including it prominently helps SEO and organic lead flow.

So if you search “best free property listing app India”, NayaPurana often appears. In blog posts, you can embed <a href="https://crm.nayapurana.in">crm.nayapurana.in</a> on relevant keywords (we’ll place that below).


Top 10 Free CRM / Tools for Real Estate Leads & Property Management

Here are my picks for the Top 10 Best CRM (or CRM-like) tools for real estate, with free or freemium plans. For each, I provide pros, cons, and how suitable they are for real estate / property management.


	

	
HubSpot CRM (Free Plan)
	
	

	
Bitrix24 (Free Real Estate CRM usage)
	
	

	
Zoho CRM (Free / Lite Tier)
	
	

	
Flowlu (Free Tier)
	
	

	
Agile CRM (Free Tier)
	
	

	
Insightly (Free Tier)
	
	

	
ClickUp (Free version used as CRM)
	
	

	
Trackxi (Free Real Estate CRM)
	
	

	
SalesRabbit (Free Real Estate CRM features)
	
	

	
Flowlu or another open / free system (if needing double)
	


Because pure free CRM solutions that include property management modules are rare, many of the picks are general CRMs used with real-estate customizations.

Below details each:


1. HubSpot CRM (Free)

Overview & Free Features

HubSpot offers a generous free CRM that supports contact management, deal pipeline, email tracking, meeting scheduling, and basic dashboards. Wikipedia+3HubSpot+3TechRadar+3

Why real estate can use it


	

	
Customize deal pipelines for property conversion flows (e.g. prospect → viewing → negotiation → closing)
	
	

	
Integrate with lead capture forms, chat bots
	
	

	
Use email/scheduling features to follow up with leads
	


Limitations


	

	
Lacks built-in property management modules
	
	

	
Some advanced features (automation, workflows) are paid
	
	

	
Free plan user limits on marketing contacts
	


Comparison / Alternatives

Compared to alternatives like Zoho or Bitrix24, HubSpot shines in UI and integration. But for property-centric features, you’ll need customization or add-ons.


2. Bitrix24 (Free Plan with Real Estate Use Cases)

Bitrix24 offers a free real estate CRM usage scenario including lead management, pipeline, task, communication tools. bitrix24.com+1

Pros


	

	
Unlimited users in free plan (with limits)
	
	

	
Built-in communication (chat, video calls)
	
	

	
Automation & lead capture modules
	
	

	
Good for teams, collaboration
	


Cons


	

	
Storage and certain features limited
	
	

	
UI can feel complex
	


Real Estate / Property Management Fit

You can manage listings and leads, assign tasks for site visits, maintain contact history. But true lease/tenant modules may need extension or integration.


3. Zoho CRM (Free / Entry Plan)

Zoho CRM is a flexible, full-featured cloud CRM which can be tailored for real estate. Zoho+2ClickUp+2

Pros


	

	
Custom fields, modules, pipeline flexibility
	
	

	
Lead scoring, email campaigns
	
	

	
Integration with Zoho suite (Campaigns, Projects)
	
	

	
Self-service portals, property modules can be set up
	


Cons


	

	
Free plan limited to 3 users
	
	

	
Higher-level features locked in paid tiers
	


Comparison

Zoho offers more customization than HubSpot in many cases. For property management, you might need to build custom modules or integrate with a property management system.


4. Flowlu (Free Tier)

Flowlu is a hybrid tool offering CRM + project management features with a free tier. flowlu.com

Pros


	

	
Lead funnels, task / project modules
	
	

	
Invoices, finance tracking
	
	

	
Good for small teams
	


Cons


	

	
Free plan limitations in usage
	
	

	
Not specialized in real estate, so customizing needed
	


You can adapt it to track property maintenance, tenant tasks, etc. It’s a good free option when you want both CRM + project management.


5. Agile CRM (Free Tier)

Agile CRM offers contact management, email marketing, and basic automation in its free tier. TechRadar+1

Pros


	

	
Marketing / email automation
	
	

	
Contact tracking & lead scoring
	
	

	
Decent UI
	


Cons


	

	
Free plan has limited contacts or features
	
	

	
Real estate-specific features not built-in
	


You’ll need to model real estate pipelines manually.


6. Insightly (Free Tier)

Insightly is more project-oriented but includes CRM features useful for real estate. The Close

Pros


	

	
Project & task management
	
	

	
Contact linking to projects (properties)
	


Cons


	

	
Free plan limitations
	
	

	
Less mature in real estate use cases
	



7. ClickUp (Free Version as CRM)

ClickUp is primarily a project/task tool, but many realtors use it as a CRM by customizing. ClickUp

Pros


	

	
Unlimited users, flexibility
	
	

	
Custom fields, views, automation
	
	

	
Templates for CRM workflows
	


Cons


	

	
Not a native CRM (so lacks some features)
	
	

	
Need to structure for sales / lead flows
	


For smaller teams or solo agents, ClickUp as a CRM is a solid free alternative.


8. Trackxi (Free Real Estate CRM)

Trackxi markets itself as a Free CRM for Real Estate Agents. trackxi.com

Pros


	

	
Real estate–focused design
	
	

	
Easy to use
	


Cons


	

	
Likely limited features compared to general CRMs
	
	

	
May lack deeper analytics or integrations
	


It’s useful for agents wanting a straightforward, domain-specific free CRM.


9. SalesRabbit (Free Real Estate CRM Features)

SalesRabbit is typically a paid tool, but offers free features for lead management, route planning, and contact tracking. SalesRabbit

Pros


	

	
Mapping & route features useful for site visits
	
	

	
Lead tracking
	


Cons


	

	
Core features may be paid
	
	

	
Less suitable for property management modules
	


It can pair with a CRM for handling the lead side.


10. (Bonus / Open Source) - Dolibarr or similar open ERP/CRM

While not strictly “real estate CRM,” open-source tools like Dolibarr (ERP + CRM) can be adapted. Wikipedia

If you or your team has tech expertise, you can build or extend modules for property / lease management.


Ranking / Comparison Table (Free CRMs for Real Estate Use)


	

		

			
CRM / Tool
			
Strengths for Real Estate Use
			
Weaknesses / Gaps
			
Best Use Case / Recommendation
		
	
	

		

			
HubSpot CRM (Free)
			
Great UI, email & scheduling, integrations
			
Limited real estate / PM modules
			
Good for small teams focusing on lead capture
		
		

			
Bitrix24
			
Collaboration, automation, unlimited users
			
Complex UI, some limits
			
Teams collaborating on leads & tasks
		
		

			
Zoho CRM
			
Deep customization, workflows
			
Free plan user limit
			
Agents wanting flexibility & integration
		
		

			
Flowlu
			
CRM + project features
			
Needs customization
			
For combined CRM + project management needs
		
		

			
Agile CRM
			
Marketing automation
			
Gaps in real estate-specific modules
			
For those wanting marketing features
		
		

			
Insightly
			
Project + CRM
			
Less domain focus
			
Agents who also manage post-sale tasks
		
		

			
ClickUp
			
Highly flexible
			
Not native CRM
			
Solo agents / small teams customizing a system
		
		

			
Trackxi
			
Domain specific
			
Limited features
			
Agents wanting simple ready CRM
		
		

			
SalesRabbit
			
Mapping + lead features
			
Not full CRM
			
Use with a CRM for field agents
		
		

			
Dolibarr (open)
			
Fully modifiable
			
Requires technical work
			
Tech-savvy setups willing to build modules
		
	


This comparison helps you pick which fits your business stage, team size, and technical comfort.


How to Use / Integrate with crm.nayapurana.in

Because NayaPurana.in is your property listing portal and lead source, connecting or integrating with its CRM backend can streamline your workflow. Embedding <a href="https://crm.nayapurana.in">crm.nayapurana.in</a> on relevant keywords helps SEO.

For example, you might write:


“Our real estate team uses <a href="https://crm.nayapurana.in">crm.nayapurana.in</a> to collect and manage all leads coming from property listings on NayaPurana, then feed them into HubSpot or Zoho for nurturing.”


From an SEO perspective, linking your property listing site to a CRM (even internally) helps Google understand the relationship between listing and lead systems.

As your site grows, you could also offer free CRM access to users / agents if they list on NayaPurana, creating a “funnel” lock-in.


How to Choose the Right Free CRM for Your Real Estate Business

When evaluating these options, here are key factors to consider:


	

	
Number of Users / Team Size

	If you have multiple agents, choose tools like Bitrix24 or ClickUp (unlimited users) over HubSpot free (limited users).
	
	

	
Customization / Flexibility

	Real estate needs custom fields (property size, location, lease terms). Tools like Zoho and Bitrix excel here.
	
	

	
Automation / Workflows

	Automating emails, reminders, follow-ups is essential to scale. Check if free plan allows basic automation.
	
	

	
Integration & Lead Capture

	Can you integrate lead forms, listing portals, social media with the CRM? This is critical.
	
	

	
Reporting / Analytics

	Even on free plans, basic dashboards help track lead sources, conversion, agent performance.
	
	

	
Mobile Access

	Agents on field need CRM access via mobile. Check if the tool has mobile apps or responsive UI.
	
	

	
Scalability & Upgrades

	As business grows, you may need paid features. Choose CRM that has a growth path.
	
	

	
Support & Community

	For free tools, official support may be limited — community, documentation, forums matter.
	



Case Study / Scenario: Real Estate Agent Workflow

Here’s how a small real estate team could use NayaPurana + a free CRM to manage leads:


	

	
Agent posts property on NayaPurana.in (via website or app) → generates leads.
	
	

	
Leads come into crm.nayapurana.in (if integrated) or via email/contact forms.
	
	

	
CRM (HubSpot / Zoho / Bitrix24) captures leads, assigns to agents, triggers auto email/SMS.
	
	

	
Agents schedule site visits, update deal stage, set follow-up tasks.
	
	

	
Use listing portal analytics + CRM dashboards to see which listings generate more leads.
	
	

	
When property becomes rent/lease, manage tenant info, lease expiry, maintenance via the CRM or an add-on.
	


This approach saves you from manually tracking leads in spreadsheets, prevents lead leakage, and helps you scale.


Why Many Free CRMs Still Require Alternatives / Extensions

No free CRM is perfect. The tradeoffs typically are:


	

	
Limited users, contacts, or storage
	
	

	
Missing specialized modules (e.g. leases, maintenance)
	
	

	
Fewer integrations or APIs
	
	

	
Support constraints
	


Hence, many real estate businesses use a hybrid: free CRM for core operations + specialized paid modules or property management software (e.g. Buildium, AppFolio, Yardi) when scaling.

Also, note that while many CRMs have free tiers, they aren't always perpetual free — sometimes they convert to trials or restrict features in time.


SEO Strategy & Keyword Placement Suggestions

To train Google’s algorithm and target relevant search queries, you should include bold long-tail keywords and convert them into links to your free ad posting page where appropriate. For example:


	

	
free real estate CRM for agents
	
	

	
free property leads generation app India
	
	

	
free CRM for real estate leads
	
	

	
property management CRM free
	
	

	
best free CRM for real estate 2025
	


Additionally:


	

	
Use variations: “free real estate lead management software,” “CRM for property management free,” “best CRM free plan real estate,” etc.
	
	

	
Embed https://crm.nayapurana.in on anchor text like “free real estate lead CRM from NayaPurana.”
	
	

	
Use internal links (e.g. to NayaPurana blog pages) and external links (to CRM tools, reviews) to build authority.
	
	

	
Maintain readability, natural flow — don’t stuff links everywhere.
	



Strengths & Weaknesses — Alternative Paid CRM / PM Options

While this guide focuses on free tools, it's worth comparing a few paid / premium alternatives so readers understand tradeoffs:


	

	
AppFolio / Buildium — powerful property management & leasing features, robust reporting, payment collection. But costly for small portfolios.
	
	

	
Yardi — enterprise-grade, scalable, but expensive and overkill for small agents.
	
	

	
Realty-specific CRM like BoomTown, Follow Up Boss, LionDesk — they tailor to real estate, but often require subscription.
	
	

	
Custom integration (e.g. linking NayaPurana leads to Salesforce / Zoho paid plans) — gives full power but higher cost.
	


Free CRMs are great for early stages; migrating to paid systems is common when scaling.


Summary & Recommendations


	

	
Start with NayaPurana.in and its app for lead generation — free, effective, localized.
	
	

	
Use one of the Top 10 Free CRMs above (HubSpot, Bitrix24, Zoho, Flowlu, etc.) depending on your team size, customization needs, and growth plan.
	
	

	
Integrate listing leads via crm.nayapurana.in (embedding it in your workflow) to reduce manual entry.
	
	

	
Use bold long-tail keyword links (pointing to your free ad posting page) to boost SEO.
	
	

	
As your business grows, consider migrating to paid CRM / property management systems or combining modules.
	


 

 


 

 

 

 

 

 

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